THE NEW SELF-AWARENESS

by Fabrizio Borriello - 13/09/23

In the modern era, men have revolutionised the sartorial world. This is not just a change in clothing, but a true transformation of the wearer's soul. Degli Uberti’s team shooted its latest editorial, where the essence of this new man, who defies convention and embraces a unique style fused between the classic and the contemporary, has been captured.
The starting point for this new concept in men's fashion is the incredible combination of sartorial elegance and sneaker comfort. This is the secret of the modern: feeling comfortable without ever sacrificing style. The team mixed brands such as Mfpen and Hello Sunflower with the sneaker brand Asics, creating a look that is both sophisticated and modern.
Also, functionality is never set aside: the bags worn by the modern man are symbolic of his need for practicality and style. Capacious bags are the perfect accessory for a man who is always on the move, who wants to carry everything he needs without sacrificing elegance.
Take a look to our latest editorial!

THE NEW SELF-AWARENESS

by Fabrizio Borriello - 13/09/23

In the modern era, men have revolutionised the sartorial world. This is not just a change in clothing, but a true transformation of the wearer's soul. Degli Uberti’s team shooted its latest editorial, where the essence of this new man, who defies convention and embraces a unique style fused between the classic and the contemporary, has been captured.
The starting point for this new concept in men's fashion is the incredible combination of sartorial elegance and sneaker comfort. This is the secret of the modern: feeling comfortable without ever sacrificing style. The team mixed brands such as Mfpen and Hello Sunflower with the sneaker brand Asics, creating a look that is both sophisticated and modern.
Also, functionality is never set aside: the bags worn by the modern man are symbolic of his need for practicality and style. Capacious bags are the perfect accessory for a man who is always on the move, who wants to carry everything he needs without sacrificing elegance.
Take a look to our latest editorial!